Gregory Cowley

Interdisciplinary Maker FMA IxD

The Flexible Messaging Area (FMA) on the homepage highlighted the usefulness and abilities of Macromedia digital products.

Macromedia launched their new website with a particular area they called the Flexible Messaging Area (FMA) on the front page. This was an ever-evolving and interactive space focused on specific products and offerings from Macromedia. It offered entertainment and showed the capabilities of tools using Flash, their flagship product.